Defining

Brand

your

A brand isn’t just a logo. It’s the thread that ties everything together. When done well, it feels natural, recognizable, and memorable for your audience. It feels like YOU.

Your visuals, voice, and the way your work lives in the world

branding

packages

I don’t love surprises when it comes to pricing, so I try to keep things transparent; think of these packages as a map rather than a rulebook. Every client has different needs. If I’m the right designer for you, I’ll take care of the specifics.

  • A thoughtful foundation for brands that want to show up strong from day one. 

    • Logo design (1-2 concepts, 2-3 revisions)

    • Primary color palette

    • Typography selection (fonts)

    • Basic brand style guide (PDF summarizing logo, colors, fonts)

  • Move beyond the basics and step into a cohesive, scalable identity. 

    • Everything in Tier 1

    • Additional logo variations (e.g., secondary logo, submark)

    • Extended color palette (secondary colors)

    • Brand imagery guidance (stock photo suggestions, mood board)

    • Basic piece of print collateral

    • Social media profile images and banner templates

    • More comprehensive brand style guide (including usage guidelines)

  • An immersive brand ecosystem built for visibility, influence, and long-term growth. 

    • Everything in Tier 2

    • Full brand strategy session

    • Custom icon set

    • Marketing collateral design (e.g., letterhead, envelope, presentation template, flyer)

    • Website style guide (design elements for web use)

    • Brand voice and messaging guidelines

    • Ongoing consultation or support for a set period

    • Other possible design needs

alternative

Services

Not every client needs a full brand overhaul. I also take on smaller projects including: Web design, print collateral, quick refreshes, and other design updates using your current brand.

Let's Work Together

Let’s get

creative